WhyToBuyThis
MISSION Max Plus Cooling Towel (Charcoal)
For Him / Her / Kids

MISSION Max Plus Cooling Towelfast cool-down after a hot call

MISSION Max Plus Cooling Towel (Charcoal)

Reviewed by the WhyToBuyThis team · Updated September 2026 · How we choose

Perfect for

  • Summer training days
  • After a working fire
  • Under $25
  • Outdoor work
Check it out

Price: $17.99

Price may change on Amazon. As an Amazon Associate we earn from qualifying purchases. This won't cost you anything extra.

  • Great gift ideaChosen for real-world gifting
  • Hand-pickedCurated, not scraped
  • Honest reviewThe catch, not just the hype

Why this gift works

Per the listing, this is MISSION's Max Plus cooling towel in charcoal, about 9.5 x 36 inches. Wet it, wring it and snap it, and MISSION says it cools to up to 30 degrees below average body temperature for up to 3 hours, with UPF 50+ sun protection. It uses no chemicals and is machine washable.

Turnout gear is brutally hot, and cooling down after a call or a summer training day matters. A towel that lives in the truck and works with a splash of water is a small, practical gift firefighters actually use.

Who is this gift for?

Great for

  • A firefighter who trains outside in the summer
  • Someone who also runs or hikes in heat

Think twice if

  • They live somewhere very humid, where evaporation works less

The catch

It cools less in humid weather and needs re-wetting to work again, and one retail review said it warmed up quickly - it is a quick cool-down, not air conditioning.

Skip for someone who works mostly in cold climates.

Key specs

MISSION Max Plus Cooling Towel (Charcoal) specifications
BrandMISSION
ModelMax Plus cooling towel, charcoal (per listing)
SizeAbout 9.5 x 36 in
CoolingUp to 30 degrees below average body temperature (maker)
DurationUp to 3 hours (maker)
Sun protectionUPF 50+
CareMachine washable; no bleach or softener

Worth knowing before you buy

  • Re-wet it to bring the cooling back.
  • Skip fabric softener - it reduces absorbency.

Why we like it

  • Works with just water
  • Long enough for neck and shoulders
  • UPF 50+ sun protection

What to look for in a cooling towel

  • Size. A longer towel covers the neck and shoulders.
  • Chemical-free. Evaporative towels need only water.
  • Humidity. All evaporative towels work less in humid air.

Questions people ask

Wet it, wring it out and snap it; evaporation cools the fabric.

Featured in these gift guides

More gifts they'll like

More gifts for firefighters

Gift etiquette

Not sure how much to spend?

Get a typical spending range for any relationship and occasion - and see what's actually expected.

Ready to check it out?

See the latest price and full details on Amazon.

Check it out

As an Amazon Associate we earn from qualifying purchases. This won't cost you anything extra.