Trusted Amazon Product Reviews You Can Rely On
Our team spends 100+ hours testing each product so you don't have to. No fake reviews, no paid promotions – just honest, hands-on testing.
Our Story
Founded by Frustration
Founded in 2023 by Michael Rodriguez, a former electronics engineer with 10+ years in product development, WhyToBuyThis was born out of frustration with fake reviews and biased recommendations flooding Amazon.
Our Mission
WhyToBuyThis delivers honest, hands-on testing with real-world usage scenarios. Every product goes through rigorous evaluation before we recommend it to our readers.
Complete Independence
We maintain complete independence – no paid promotions, no brand deals, no sponsored content. Our revenue comes solely from Amazon affiliate commissions when you make informed purchases based on our honest recommendations.
Our Core Values
Meet The Team
Our expert team brings decades of combined experience in product testing, engineering, and consumer advocacy to deliver the most reliable reviews.
Michael Rodriguez
Founder & Lead Product Tester
Former product development engineer at Samsung, Michael brings a unique technical perspective to consumer product reviews. He personally tests every product featured on WhyToBuyThis.
Sarah Chen
Senior Product Tester
Sarah specializes in home appliances and kitchen gadgets. Her background in industrial design helps evaluate both functionality and user experience of everyday products.
David Thompson
Tech & Electronics Analyst
David brings deep technical expertise to our electronics reviews. His software engineering background helps evaluate performance, user interfaces, and long-term reliability.
Our Team in Numbers
Our Testing Process
Every product goes through our rigorous 3-stage testing methodology to ensure you get accurate, real-world insights before making your purchase decision.
Unboxing & First Impressions
Laboratory Testing
Real-World Usage
Our 20-Point Evaluation Criteria
Regular Updates to Keep Reviews Current
We don't just test products once and forget about them. Our team regularly revisits and updates our reviews to reflect firmware updates, price changes, and long-term performance insights. This ensures our recommendations remain accurate and valuable.
Why Trust WhyToBuyThis?
Our commitment to transparency, independence, and rigorous testing has earned the trust of over 50,000 smart shoppers worldwide.
Amazon Certified Affiliate
We're official Amazon Associates, earning small commissions from purchases made through our links. This keeps us independent while supporting our testing operations.
100% Unsponsored Content
Every review is completely independent. We buy our own products, accept no payments from brands, and give you our honest opinion – good or bad.
Transparent Testing Methodology
Our testing methods are public and detailed. We show exactly how we evaluate products, so you understand the reasoning behind every recommendation.
Our Credibility
Certifications & Recognition
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