7 Best URL Shorteners and Click Trackers for WordPress

Are your affiliate links too chunky and unattractive to share? According to a recent marketing study, neatly shortened URLs often result in higher click-through rates. This blog post will guide you through the top 7 URL shorteners and click trackers that can transform those lengthy links into sleek ones more likely to entice a potential customer’s click.

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Key Takeaways

  • URL shorteners are tools that make long website links small. They help to tidy up links for easy sharing.
  • Click trackers monitor the clicks on your link. This tells you how many people have used the link and helps with performance tracking.
  • Tools like ClickWhale, Bitly, Rebrandly, TinyURL help in making clean web links and track their success rates.
  • Some top URL shorteners let you add a special name at the end of a link. It tells about what’s behind that link before clicking it.

Understanding URL Shorteners and Click Trackers

A computer screen with a URL shortener tool and various links.

URL shorteners are helpful tools. They take long website links and make them small. This makes them easy to share with others. Tools like Pretty Links do this job well for WordPress sites.

They change lengthy links into neat ones that look good.

Click trackers are also important tools for bloggers. These follow the clicks on your link, telling you how many people use it. ThirstyAffiliates is a great tool for doing this work, especially if you’re an affiliate marketer.

While these tools may sound complex, they’re simple to use! With just a few steps, very long URLs can change into clean short ones that people love to click on! It’s magic!

Keep in mind also that sometimes bulky external links need trimming too – MyThemeShop offers a free plugin called ‘URL Shortener’ which does just that!

Importance of URL Shorteners and Click Trackers

A person using a laptop with a variety of cityscape photography displayed.

URL shorteners and click trackers are key tools for bloggers who use affiliate links. They make long, complex URLs neat and easy to share. The shorter links look better on your blog or social media posts.

They also fit well in emails without breaking. Plus, they keep track of how many people click on them.

Click trackers tell you how your affiliate links perform. You can know which links get the most clicks. This helps you see what works best with your audience. With this info, you can make smarter choices about what to promote next.

Also, some URL shorteners let you add a custom name at the end of a link. That gives an idea about what’s behind that link before clicking it.

So, these tools help both in making clean and clear web links as well as tracking their successes!

ClickWhale: Best URL Shortener for WordPress

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ClickWhale is an excellent link shortener and click tracking tool for WordPress users. Its user-friendly interface, customizable options, and detailed analytics make it a top choice for anyone looking to track their links and optimize their online presence.

With ClickWhale, you can easily shorten your URLs, enhance your marketing efforts, and improve the overall performance of your website or blog.

Overview and Features (ClickWhale)

ClickWhale is a top tool for link shortening and tracking. It helps bloggers manage their affiliate links with ease. You can make your long URLs short and neat with this tool. Plus, it tracks all clicks on your links.

This tool makes sure you know how well your blog posts are doing. The dashboard report gives key data about all your links in one place. It’s made for WordPress, so if you use that to write blogs, ClickWhale will be easy to use! With URL branding and scheduling features, you get more control over when and how your links are shared.

Pros & Cons (ClickWhale)

ClickWhale, a top-rated URL shortener and click tracker, is recognized for its impressive features. However, like any tool, it has its strengths and weaknesses. Here’s a table discussing the Pros and Cons of ClickWhale:

Translates complex affiliate links into more readable and professional links.User interface may seem basic for advanced users.
Includes link tracking and analytics to monitor affiliate link performance effectively.Advanced features might take some time to understand and use optimally.
Detailed reports on link clicks are provided.There may be a learning curve for those not familiar with link tracking and analysis.
User-friendly interface and easy-to-use tools for managing and shortening links.
Allows for creation and sharing of custom short links for affiliate marketing efforts.
Custom domains can be added to short links for a more professional and personalized touch.

ClickWhale does an excellent job shortening and tracking URLs for affiliate marketing through wordpress plugin. So why wait? Sign up today and experience the benefits of this powerful link shortener tool for yourself!

Bitly: The Best All-Around URL Shortener

A laptop displaying Bitly website with analytics and graphs.

Bitly stands out as a versatile URL shortener service, rich with features that make link management seamless for affiliate marketers. This chapter delves into the unique attributes that make Bitly exceptional, such as its impressive analytics and integration functionalities.

Keep reading to discover how Bitly could be your ideal choice for simplifying your affiliate tracking activities.

Overview and Features (Bitly)

Bitly is a great tool for making short links. It has both free and paid options to choose from. The tool lets you create QR codes, neat link-in-bio pages, and short URLs with ease.

It is loved by bloggers because it helps make URL management easy.

With Bitly, you can also check how your links are doing. With its detailed analytics, users can see data about clicks on their links. You get info about when people click, what tech they used to visit the link, and where they are from too! This feature can be a game-changer for bloggers who want insights for their posts.

Pros & Cons (Bitly)

Bitly offers an impressive array of features and functionalities, making it one of the most popular URL shorteners. Here, we take a look at its major pros and cons.

Bitly provides a user-friendly interface that’s easy to use.While Bitly provides a free version, some users may find the premium features quite expensive.
It offers detailed analytics and reports on clicks, technology used, and location data. This can be quite useful in tracking the effectiveness of your links.Not every feature is available in the free version, limiting the full potential of Bitly for those not willing to upgrade.
Bitly allows for the creation of short links, QR codes, and link-in-bio pages, offering a comprehensive suite of features.For users focused solely on URL shortening without the need for analytics, Bitly might be a bit too sophisticated.

In conclusion, Bitly is an excellent choice for individuals or businesses that require advanced link tracking and management features, but it might overdeliver for those who simply need basic URL shortening services.

Rebrandly: Best Custom URL Shortener

Explore Rebrandly, an exceptional custom URL shortener that allows you to transform lengthy affiliate links into concise, memorable URLs while providing crucial click tracking analytics.

Dive deeper to discover the dynamic features, advantages and minor drawbacks of using Rebrandly for your link management needs.

Overview and Features (Rebrandly)

Rebrandly is a top pick for bloggers who want custom URL shortening. You can track clicks and make branded links even with the free plan. The tool creates automatic QR codes too. Up to 2,500 tracked clicks per month and 250 branded links are allowed for no cost.

If you need more control over your links, you have paid options starting from $34 per month. With this plan, you get to use your own domain name. For link targeting options and access by multiple users, choose the Professional plan at $99 per month.

Pros & Cons (Rebrandly)

Rebrandly is a highly respected URL shortener with its unique selling point being the ability to create custom, branded tracking links. However, like all platforms, it also has a few downsides. Below is a detailed list of its pros and cons.

Rebrandly is considered the best custom URL shortener for affiliate linksThe pricing for Rebrandly is higher compared to other URL shorteners.
Rebrandly offers a free plan with limited features, which is a great entry point for beginners.Regrettably, Rebrandly does not offer a no-expiry URL feature like some of its competitors.
The platform provides an API for unlimited customization and integration options, making it a flexible choice for bloggers.Rebrandly lacks multilingual support and geotargeting capabilities, limiting its utility for international bloggers.
Branded tracking links enhance brand recognition and credibility, adding value to your affiliate marketing efforts.Unfortunately, Rebrandly does not have a specific plan for advertisers and agencies using Google AdWords or other ad networks.

Note that while Rebrandly has its disadvantages, its features make it a strong contender when choosing a URL shortener and click tracker for affiliate links. Ensure to consider your specific needs and budget when making your choice.

TinyURL: Best Free URL Shortener for Quick, Anonymous Use

A haven for those who seek anonymity and ease, TinyURL offers a free URL shortening service that keeps your links incognito while providing quick results. Interested in learning more about how TinyURL can streamline your affiliate marketing efforts? Keep reading!

Overview and Features (TinyURL)

TinyURL is a tool that makes long links short. It’s free and you can use it as much as you want to. If you pay for the better version, you get more stuff. You can see what happens with your links and make them look how you want.

Many people like TinyURL because it’s fast and they don’t have to tell who they are when using it. A lot of blogs talk about how good TinyURL is, putting it in the same group as Pretty Links, Bitly, ThirstyAffiliates, and URL Shortifier by MyThemeShop.

If you work with affiliate marketing, TinyURL can help hide your links and keep track of them too.

Pros & Cons (TinyURL)

TinyURL, while user-friendly with its free short URL creation feature and lack of expiration dates, also has some limitations which you may want to consider. Here’s a detailed look at both its pros and cons:

Users can create short URLs without signing upIt doesn’t offer integration with WordPress plugins or analytical tools
The platform offers both free and premium versionsThere’s an inability to auto-link or auto-cloak short links
Premium version allows customization of links using their own domain or subdomainThey provide limited information in analytical reports
Easy link management from the TinyURL dashboard 
Links created do not have expiry dates 

Whether TinyURL will serve your needs or not will depend largely on your requirements and the level of analytics and integration you expect from a URL shortener.

BL. INK: Best URL Shortener for Business Owners

Discover why BL.INK is considered the best URL shortener for business owners, offering an array of unique features designed to streamline link management and click tracking for your brand.

Be sure to delve into our detailed review on this powerful tool in our article ahead!

Overview and Features (BL.INK)

BL.INK is a smart tool for bloggers to shorten long WordPress website links. It turns big unwieldy affiliate links into short, neat ones that are easy to share. Bloggers love that with BL.INK, they can make their links look more professional and readable.

The tool also comes with cool features like auto-linking and social sharing buttons to help your blog reach more people online. Plus, BL.INK keeps track of every click on your link! It gives you a complete report on the dashboard so you always know how well your links are doing.

Pros & Cons (BL.INK)

BL.INK is a powerful URL shortener with many advantages, but like all tools, it has its limitations. Let’s explore both the pros and cons of using BL.INK as a URL shortener and click tracker.

BL.INK allows you to convert lengthy and complex affiliate links into more readable and professional links, making it easier to share content on platforms with character limitations.It offers a free version, but to access many of its advanced features and detailed analytics, you need to upgrade to a premium plan.
BL.INK provides a user-friendly dashboard for managing and tracking links, making it easy for bloggers, even beginners, to navigate and use.While it offers customization options for short links, these options are limited in the free version.
The tool provides detailed analytics and reports on link clicks, performance, and key metrics such as the technology used by visitors and their location data. This helps bloggers understand their audience better.Some bloggers might find the abundance of information overwhelming, particularly if they are only interested in basic link shortening.

URL Shortener by Zapier: Best for Automatically Creating Short URLs

Discover how URL Shortener by Zapier excels in creating short URLs automatically, simplifying your affiliate marketing efforts. Explore its unique features, advantages and minor setbacks as we delve deeper into what makes it a top choice for bloggers worldwide.

Stay tuned!

Overview and Features (URL Shortener by Zapier)

The URL Shortener by Zapier is a great tool for making short links. It does this job in WordPress or with affiliate links. This helps when sharing content on sites like Twitter, where the number of words matters.

The tool is part of a bigger system called Zapier. Zapier makes tasks simple and lets users build their own workflows.

Zapier has more than 6,000 apps to connect with and use. This gives the URL Shortener even more uses. One cool feature is that it can make short URLs based on what’s happening in other apps.

Pros & Cons (URL Shortener by Zapier)

URL Shortener by Zapier comes with its own set of benefits and drawbacks that can significantly impact its usage among bloggers. Here’s a brief overview:

Automatic creation of short URLs, which saves time and effort.Unlike some other URL shorteners, Zapier’s tool doesn’t offer a custom URL feature.
The tool can convert complex and lengthy affiliate links into more readable and professional links.It might not be the best choice for those who prefer more advanced link tracking features.
URL Shortener by Zapier is incredibly useful for sharing content on social media platforms with character limitations.There is no free version of the Zapier tool, which might not suit bloggers working on a tight budget.
This tool can make affiliate links look cleaner and more appealing, which could lead to higher click-through rates.It offers less flexibility in managing links compared to tools like Pretty Links and ThirstyAffiliates.

Short. io: Best URL Shortener for Sending Different Visitors to Different Links

Discover how Short.io allows you to direct different visitors to personalized links, increasing your affiliate marketing efficiency. Diving into the features, pros, and cons of this URL shortener will help you understand its unique functionalities in detail.

Continue reading to gain more insight!

Overview and Features (Short.io)

Short.io makes long website links short. It is easy to use and good for bloggers with WordPress sites. This handy tool turns long affiliate links into neat, tidy ones that look professional.

Sharing posts with character limits on social media is a breeze with Short.io!

Pros & Cons (Short.io)

Short.io brings a variety of functionalities that prove beneficial to its users, but like any service, it has its own set of advantages and disadvantages. Let’s delve into the pros and cons of Short.io.

Short.io efficiently transforms long WordPress website links into shorter, shareable links.While Short.io makes links shorter, it might not evenly work on all platforms, limiting the shareability of certain links.
The service can make intricate affiliate links more readable and professional, enhancing overall user experience.Some users might find the interface a bit complicated to navigate, particularly if they’re new to the realm of URL shorteners.
It is beneficial for sharing content on social media platforms that have character restrictions, improving reach and engagement.While it supports a wide range of social platforms, not all social media networks might be fully compatible with the shortened links.
With Short.io, you can send different visitors different links, providing a personalized browsing experience.Despite its personalization features, the service might not provide enough customization options to meet the needs of all users.

Therefore, Short.io offers an array of benefits, such as transforming lengthy links into short ones and enhancing the readability of affiliate links. However, it does have a few limitations, such as potential compatibility issues with different platforms and a somewhat complicated user interface.


You now know the top URL shorteners and click trackers. With these tools, you can create shorter links for easy sharing. They also help track your affiliate link performance. Try them out and see how they fit your needs!